Launch Campaign | Outdoor Projection

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Working with Pixel Artworks, we directed and created a reveal video for projection to coincide with the launch campaign of the Honor View20 smartphone.  The piece was designed to work in both portrait and landscape format to allow it’s projection on the variety of surfaces across iconic London locations including, Blackfriars, Shoreditch and the Tate.

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Inspired by optical illusions, the projection showcased some of the HONOR View20’s most impressive features – including its super-smart Kirin 980 chipset (the world’s first 7 nanometre smartphone chipset), its innovative hole punch display and its 48MP camera.

 

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Agency – Pixel Artworks

Client – Greenlight Digital/ Carphone Warehouse/ Honor

Hardware Installation – Pixel Artworks

Creative Direction – Shiv Pandya & Uzo Uzoigwe

Producer – Caz Roberts

Design, Build and Animation – Shiv Pandya & Uzo Uzoigwe